Hi, I'm Tom.

I’m an Art Director and Brand Designer living in sunny Orlando, FL. I have 15+ years of experience in a variety of creative fields including art direction, brand design, motion graphics, web design, and digital marketing.

You’re probably on this page because you’re wondering what sets me apart. What’s my ‘why’? Well, here’s my story.

Early on in my career, I quickly discovered something that troubled me: design on its own is often ineffective, subjective, and immeasurable.

After taking a step back and thinking about design from the perspective of the users and clients I worked with rather than my own viewpoint, I had my “eureka” moment.

I realized that in order to create experiences that are both delightful and valuable, effective design requires two things: an empathetic approach to connect with end users and an understanding of the tangible business strategy to achieve real results.

I’ve had the opportunity to spend the last 15+ years using this approach to help brands like Pepsi, Walmart, AAA, Land Rover, and Triller.

To put it more succinctly, I’m passionate about combining creativity, empathy, and strategy to find solutions that get real results for the brands and people I work with.