I’m an art director and brand designer living in sunny Orlando, FL. I have 14+ years of experience in a variety of creative fields including art direction, brand design, motion graphics, web design, and digital marketing.

You’re probably on this page because you’re wondering what sets me apart. What’s my ‘why’? Well, here’s my story.

Early on in my career, I quickly discovered something that troubled me: design on its own is often ineffective, subjective, and immeasurable.

After taking a step back and thinking about design from the perspective of the users and clients I worked with rather than my own viewpoint, I had my “eureka” moment.

I realized that in order to create experiences that are truly both delightful and valuable, design requires two things: design should be approached with empathy in order to connect with end users, and design should be combined with tangible business strategy to achieve real results.

I’ve had the opportunity to spend the last 14+ years using this approach to help people and brands like Pepsi, AAA, Triller, Land Rover, Mike Tyson, XTERRA, and Annika Sorenstam.

To put it more succinctly, I’m passionate about combining creativity, empathy, and strategy to find solutions that get real results for the brands and people I work with.