Metal Fab CNC – Brand Design

Metal Fab CNC - Brand Design - Main Logo Design

Brief Metal Fab CNC came to me in need of a full brand design for their new metal fabrication start-up. Through a collaborative brand discovery session, we defined the direction for the brand and ensured our definitions of success were aligned. I worked alongside the company owner to produce a full brand design from start […]

Necessities for Children – Brand Design

Necessities for Children - Logo Design

Discovery During a two day brand strategy workshop with the Necessities for Children team, we uncovered a number of valuable insights that allowed us to discover the brand’s unique position in the crowded non-profit market, define key user personas, and outline some keywords that I could use to start shaping the visual direction. For the […]

Dan Perichino Cancer Fund – Brand Design


Brief To set Simple Health apart from its competitors and to usher in their new focus on using modern technology to reach a national audience, I partnered with them to create a brand that is natural, modern, and minimal. Working directly with company stakeholders, I re-aligned Simple Health’s brand to portray an image that says […]