Metal Fab CNC – Brand Design
Brief Metal Fab CNC came to me in need of a full brand design for their new metal fabrication start-up. Through a collaborative brand discovery session, we defined the direction for the brand and ensured our definitions of success were aligned. I worked alongside the company owner to produce a full brand design from start […]
Necessities for Children – Brand Design
Discovery During a two day brand strategy workshop with the Necessities for Children team, we uncovered a number of valuable insights that allowed us to discover the brand’s unique position in the crowded non-profit market, define key user personas, and outline some keywords that I could use to start shaping the visual direction. For the […]
Dan Perichino Cancer Fund – Brand Design
Brief The goal of the project was to develop a brand that would promote positivity and optimism while dealing with a serious subject. We needed a logo, messaging, products, and a web experience that would communicate what Dan was going through, while also maintaining a positive tone. After seeing the strong, cheerful outlook Dan utilized […]