XTERRA Adventures – Broadcast Design
Brief XTERRA is an international adventure brand with a cult following of runners, mountain bikers, and endurance athletes. XTERRA is passionate about challenging triathletes around the world to push themselves to the limit, competing on some of the most breathtaking natural courses all over the globe. I was approached to produce an on-air graphics package […]
Metal Fab CNC – Brand Design
Brief Metal Fab CNC came to me in need of a full brand design for their new metal fabrication start-up. Through a collaborative brand discovery session, we defined the direction for the brand and ensured our definitions of success were aligned. I worked alongside the company owner to produce a full brand design from start […]
Necessities for Children – Brand Design
Discovery During a two day brand strategy workshop with the Necessities for Children team, we uncovered a number of valuable insights that allowed us to discover the brand’s unique position in the crowded non-profit market, define key user personas, and outline some keywords that I could use to start shaping the visual direction. For the […]
Cura Natural Health – Brand Design
Brief The goal was to create a brand for a holistic health company based on the principles of Bauhaus design. Cura’s brand needed to embrace minimalism and place an emphasis on functionality, while still being attractive and distinct. To accomplish a minimal design, I let the ‘Joschmi’ font do the heavy lifting, making some modifications […]
Dan Perichino Cancer Fund – Brand Design
Brief The goal of the project was to develop a brand that would promote positivity and optimism while dealing with a serious subject. We needed a logo, messaging, products, and a web experience that would communicate what Dan was going through, while also maintaining a positive tone. After seeing the strong, cheerful outlook Dan utilized […]
Simple Health – Logo Design
Brief To set Simple Health apart from its competitors and to usher in their new focus on using modern technology to reach a national audience, I partnered with them to create a brand that is natural, modern, and minimal. Working directly with company stakeholders, I re-aligned Simple Health’s brand to portray an image that says […]