Dan Perichino Cancer Fund – Brand Design

Designing a brand to rally around

Dan-Perichino-Cancer-Fund-Logo-1

Brief

To set Simple Health apart from its competitors and to usher in their new focus on using modern technology to reach a national audience, I partnered with them to create a brand that is natural, modern, and minimal.

Working directly with company stakeholders, I re-aligned Simple Health’s brand to portray an image that says “natural, modern health”. The new brand attracts a much wider audience and gives customers peace of mind when purchasing Simple Health’s products or telemedicine services.

The new color palette utilizes natural, earthy colors juxtaposed against bright, attention-grabbing backgrounds. The bright background colors draw inspiration from the vibrant hues found in the fruit juices that Simple Health offers its customers.

The final mark features four leaf symbols organized into the cross shape that’s often associated with medical practices and healing. The accompanying typography is modern and friendly, appealing to the families that comprise Simple Health’s main customer base.

Dan-Perichino-Cancer-Fund-Logotype
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Dan-Perichino-Cancer-Fund-Logo-Grid-BW
Dan-Perichino-Cancer-Fund-Website
Dan-Perichino-Cancer-Fund-Benefit-Show-Poster
Dan-Perichino-Cancer-Fund-Benefit-Show-Poster-Zoom
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DP-Cancer-Fund-Shirt
Dan-Perichino-Cancer-Fund-Wristbands-1

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