Pepsi x Rock the Vote – Unmute Your Voice Concert

Create a marketing campaign to promote Pepsi x Rock the Vote's Unmute Your Voice Concert

Brief

I worked with Pepsi, Rock the Vote, and Triller to create a social campaign and corresponding creative assets to promote their Pepsi x Rock the Vote Unmute Your Voice Concert. The concert utilized well-known music artists to showcase the importance of voting, with the goal of getting young non-voters involved in the political process.

The social campaign mainly consisted of promo videos that were shared by all of the participating brands and music artists. I also created motion graphics, print materials, provided art direction for the website, and wrote copy for the SMS marketing campaign.

Talent

The concert consisted of A-list performers such as Demi Lovato, Chance the Rapper, Ava Max, Chloe x Halle, SAINt JHN, and Brett Young. We worked directly with the artists and their teams to create assets, get approval, and coordinate social campaigns.

Results

  • 54 million+ social engagements with campaign assets
  • Social assets drove over 50%+ of the event traffic
  • 93 assets created in campaign

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