Triller Fight Club – Event Design
Brief As the Art Director for Triller and Triller Fight Club, I oversee creative for a series of boxing + entertainment events in their entirety including all marketing leading up to the event, the in-stadium experience, and the broadcast graphics. In my role I design key art, create a large amount of the design work […]
Metal Fab CNC – Brand Design
Brief Metal Fab CNC came to me in need of a full brand design for their new metal fabrication start-up. Through a collaborative brand discovery session, we defined the direction for the brand and ensured our definitions of success were aligned. I worked alongside the company owner to produce a full brand design from start […]
Necessities for Children – Brand Design
Discovery During a two day brand strategy workshop with the Necessities for Children team, we uncovered a number of valuable insights that allowed us to discover the brand’s unique position in the crowded non-profit market, define key user personas, and outline some keywords that I could use to start shaping the visual direction. For the […]
Cura Natural Health – Brand Design
Brief The goal was to create a brand for a holistic health company based on the principles of Bauhaus design. Cura’s brand needed to embrace minimalism and place an emphasis on functionality, while still being attractive and distinct. To accomplish a minimal design, I let the ‘Joschmi’ font do the heavy lifting, making some modifications […]
Dan Perichino Cancer Fund – Brand Design
Brief The goal of the project was to develop a brand that would promote positivity and optimism while dealing with a serious subject. We needed a logo, messaging, products, and a web experience that would communicate what Dan was going through, while also maintaining a positive tone. After seeing the strong, cheerful outlook Dan utilized […]
Simple Health – Logo Design
Brief To set Simple Health apart from its competitors and to usher in their new focus on using modern technology to reach a national audience, I partnered with them to create a brand that is natural, modern, and minimal. Working directly with company stakeholders, I re-aligned Simple Health’s brand to portray an image that says […]