Necessities for Children – Brand Design

Necessities for Children - Logo Design

Discovery During a two day brand strategy workshop with the Necessities for Children team, we uncovered a number of valuable insights that allowed us to discover the brand’s unique position in the crowded non-profit market, define key user personas, and outline some keywords that I could use to start shaping the visual direction. For the […]

Dan Perichino Cancer Fund – Brand Design


Brief To set Simple Health apart from its competitors and to usher in their new focus on using modern technology to reach a national audience, I partnered with them to create a brand that is natural, modern, and minimal. Working directly with company stakeholders, I re-aligned Simple Health’s brand to portray an image that says […]