Triller Fight Club – Event Design

Creating a full suite of marketing, production, and creative assets for large scale boxing and entertainment events

Triller Fight Club - Jake Paul vs Ben Askren - Header

Brief

As the Art Director for Triller Fight Club, I oversee creative for a series of boxing + entertainment events in their entirety including all marketing leading up to the event, the in-stadium experience, and the broadcast graphics.

In my role I design key art, create a large amount of the design work spanning all mediums, and provide art direction to a team to creatives to produce all of the necessary assets.

Events & Talent

Notable events include Mike Tyson’s return to the ring vs. Roy Jones Jr (the 8th most purchased boxing PPV of all time), Jake Paul vs. Ben Askren, and Evander Holyfield vs. Vitor Belfort. These events combine boxing with unforgettable performances from top-tier artists like Metallica, Justin Bieber, Snoop Dogg, Doja Cat, Wiz Khalifa, and more.

Deliverables

For each event, I led my team to create a full suite of creative assets, starting with the marketing of the event including social media campaigns, SMS marketing, email blasts, billboards, performance marketing, etc.

While marketing the event, we also balanced the creation of a considerable amount of large format print assets for things like event backdrops, hotel takeovers, and ring graphics.

For the event itself, I designed and oversaw creation of motion graphics for all of the stadium LEDs, jumbotrons, and exterior arena screens for venues like The Staples Center, Barclays Center, and the Hulu Theater at Madison Square Garden as well as on-air motion graphics for the broadcast itself.

Results

Triller Fight Club events have been some of the most talked about and viewed events over the first year of the brand’s existence.

Key milestones:

  • Mike Tyson vs. Roy Jones Jr. was the 8th most purchased PPV of all time.
  • Triller Fight Club nominated for Best Digital First Production by the SportsPro OTT Awards.
  • Most of our Triller Fight Club events have gone trending #1 worldwide on Twitter, and have garnered millions of social impressions by creating both cultural and viral moments.
Triller Fight Club - Tyson vs Jones - Event Backdrop
Triller Fight Club - Teofimo Lopez vs George Kambosos - Key Art
Triller Fight Club - Jake Paul vs Ben Askren - Key Art

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