Metal Fab CNC – Brand Design

Branding a metal fabrication company located in Orlando, FL

Deliverables: Apparel Design, Art Direction, Brand Design, Logo Design, Signage, Style Guide

Brief

Metal Fab CNC came to me in need of a full brand design for their new metal fabrication start-up. Through a collaborative brand discovery session, we defined the direction for the brand and ensured our definitions of success were aligned.

I worked alongside the company owner to produce a full brand design from start to finish. The final deliverables included logo designs, secondary marks, brand color palette, apparel design, signage, and web design direction. To ensure the brand was used successfully after hand off, a full brand style guide was also provided, outlining logo usage, color palettes, and best practices.

Inspiration for the brand was taken from objects often found in metal fabrication workshops, such as hex nuts and orange safety gear.

The brand that Tom designed for Metal Fab CNC is nothing short of incredible. The work he did allows my business to stand out from the competition, increases trust with our customers, and makes us look like a big time operation. Besides the brilliant design work, Tom made me feel like I was a partner throughout the process rather than ‘just another client’. I wholeheartedly recommend working with him on your brand design project.